Each participating country that run the Superbrands programme publishes it’s own Superbrands book, which promotes brands in that country.
Each brand’s editorial has sub-sections which cover the brand’s market, achievements, history, product or service, recent developments, promotional activities, brand values, and a “things you didn’t know” boxed-section.
Other publications in the Superbrands stable include Business Superbrands, CoolBrands, Sport BrandLeaders, and eBrands. In the United States, the publications are called America’s Greatest Brands. In South America the publications are called TopBrands.
Many brands leaverage their Superbrands “status” by commission Superbrands to produce a branded custom cover.